Optimising in-store sales of Lee Jeans
CONCEPT • UX/UI • PITCH TEAM
Lee® is an iconic American denim and apparel brand, their versatile styling and superior fit continue to inspire generations of brand loyalists. Their focus for this campaign was on Lee’s promise to help you ‘find your fit’.
Business Requirement
Drive footfall, engage customers, and facilitate purchase at the Lee pop-up store in Selfridges Manchester - amplify the activity both online and offline.
Customer Demand
I want a simple, clear way to find the style and fit of jeans that works for me.
Goals and objectives
My role
Creating mock-ups of initial ideas.
Partaking in daily stand-ups and meetings
Leading the visual design.
Working with a diverse team consisting of developers, producers, Technical Lead and Business Director.
Communicating ideas to the team to validate feasibility
Considerations
Target Audience
Shoppers in Manchester.
Research findings
Full motion digital out of home (DOOH) advertising is 2.5 times more effective than static sites.
The sharing of experiences validates that the user has something to say and are an active part of something bigger than their individual self.
Key Challenges
Social
Leverage existing social channels
Target relevant customers
Extend consumer reach
Provide incentive to interact
Brand exposure
Have a significant presence within
Manchester
Extend consumer journey
Maximise awareness and reach
Take a #selflee
A social amplification and awareness campaign, where customers can celebrate their individuality and align it with their favourite fit in the Lee 101 range.
Concept
High fidelity wireframes
