A modern
re-brand
BRANDING • UX/UI • Website
Giraffe Developments is a successful construction and development company. Through their reputation of reliability and outstanding work their prestige has continued to grow, resulting in high-end clients.
Their identity no longer reflects their current client base or target market and their website conversion rate is currently 1%.
Business Requirement
Attract high end residential and commercial clients through a modern brand and elegant website experience.
Action
Develop a sophisticated identity and update all touch points.
Goals and objectives
I became acquainted with their work and future vision when I met the directors on-site. They relayed the importance of a high-end brand to attract investors and clients.
The giraffe
I redesigned their giraffe symbol, simple and elegant, representative of their work.
Shape psychology
The visual identity was developed using angled straight lines suggesting stability and efficiency.
Guidelines
A simple sans-serif font, muted colour palette and elegant, strictly professional photography.
Concept and design
Consolidate new imagery and copy.
Conduct interviews and create empathy maps to confirm initial assumptions about Giraffe Development’s clients.
Conduct website audits to uncover possible gaps and opportunities.
Create rough sketches to discover how to address entry points.